The target is clear. Engaged. Deliberate.
For leaders and high performers who need a reset in the moment: when a conversation turns tense, you feel overwhelmed, or something unexpected hits.
The tools Prime uses with Olympians, executives and Special Operations candidates — built so you can practice them on your own schedule. Downloads arrive instantly; courses open in the community with one login.
For leaders and high performers who need a reset in the moment: when a conversation turns tense, you feel overwhelmed, or something unexpected hits.

For in-the-moment pressure: five tools to recognize your state and choose the right reset. Guide, lock screens, field cards, audio & poster.

Rebuilding Strength for Warriors, Athletes, and High Performers (Wiley). Also at Barnes and Noble; bulk team orders available.

Put the book to work. Seven guided sections, from mapping your drag to writing your own permission statement. Use it before, during or after reading. 10-page printable PDF.

A facilitator guide for teams, military units and organizations: six ready-to-run sessions with timed agendas, group exercises and a closing team pledge. 14-page printable PDF.

The workbook by Prime Hall and Don Tran behind the F.R.E.E. Operating System™, tested by championship athletes and top executives.
For individuals and leaders: Focus, Relaxation, Economy of Motion and Efficient Breathing, practiced step by step.
For leaders building adaptive capacity: Regulate, Focus, Reframe, Move.
Practical tools, guided application, or focused private coaching — choose the support that fits the demands you face.
Build your response to pressure with usable resources and a new recorded lesson from Prime each month.
Join Prime live to explore real challenges, ask questions, and apply the frameworks to the demands you face.
Work privately with Prime to address the patterns creating drag and build a performance plan around your goals.