“In this time of human potential the difference between good and great is the mental fortitude, focus, resilience and the spirit of an individual.” 

-Prime Hall

Elite Coach - Speaker - Author - Special Operations Veteran

Pre-Order

A new book by Prime Hall with the true account of realities from living with severe Traumatic Brain Injuries and Post Traumatic Stress. Reveals Prime Hall’s path to sobriety from alcohol and prescription drugs and shares practical tools for: reframing breakdowns into breakthroughs, shifting from pain into purpose and turning losses into wins. This book is a counterculture look at healing, transition and turning obstacles into opportunities, with the hope of destigmatizing asking for help.

Human Performance & Optimization

1 on 1 & Group Coaching

Speaking

Resilience Training

Warrior Mindset

Human Performance & Optimization

Strategic Problem Solving

TESTIMONIALS

  • I brought Prime in to help revitalize our team culture and aid the company's health & wellness initiatives.  The breathwork and visualization techniques that he introduced challenged me to think more critically about my personal and professional goals and how to optimize my performance to meet those goals.  Prime helped our broader team unlock a new way of thinking, while also facilitating valuable conversations and relationships via team-building exercises. 

    - Audie Attar, CEO & Founder, Paradigm Sports

  • "Working with Prime this year has truly enhanced my ability to holistically perform. Working together we have assessed my environment, current situation and desired outcomes; personally and professionally. Being challenged to put on my oxygen mask first to ensure I am personally best placed to be in a positive state of mind, physically fit and aware of my situation, surroundings and needs before dealing with anything else, was my biggest learning this year. Positioning myself to be focused on goals, gaps to achieve them and integrating every aspect of my life to be as economical as possible and reduce any unnecessary drag has been an incredible and life changing experience. While everyone else has been frozen waiting for life to "return to normal", together with Prime we have identified and conquered the new normal all while taking a deep breath, having fun and enjoying the journey. Excited for the year ahead!"

    — GARETH EVANS CEO , and Co-Founder of Veckta

  • “Prime has created a fundamental key and a high-level training system that integrates perfectly into my MMA training regimen. I could not ask for a higher quality of mental fortitude, breathing control and overall maximum lung capacity up skill, which is paramount in the fighting arena. I am grateful to be indoctrinated into a world-class initiative that is suitable to fulfill all athletic roles or tasks at a high caliber.”

    - DOMINICK CRUZ, UFC 3X CHAMPION

  • Throughout my life I’ve always been an active person w/strong motivation & the confidence to take on any challenge. Then, in 2015 my world unexpectedly changed when I was involved in a life-threatening motorcycle accident that left me w/various permanent disabilities. Since then, I’ve needed to reinvent myself, rebuild my confidence & do my best to battle through the various physical, mental and emotional challenges that now lay ahead of me. The experience with & support provided through the Prime’s training programs have clearly played an instrumental role in my ongoing recovery & reinvention.

    Jason M- Top Executive SONY North America

  • “Working with Prime has been a game changer for my mental fortitude both within training and my personal life. Focus for me has made me more mindful of my life. I have a better perspective of what I want to achieve within training. In my personal life I am able to make goal focused decisions. Relaxation has helped me destress during difficult moments of training. To remember what I am focusing my attention on and to keep my sights on those goals."

    —LIZ CARMOUCHE, BANTAMWEIGHT MMA FIGHTER, Current World Champion

  • “There are a very select handful of people whom I would gladly depart on any endeavor, at any time, and Prime Hall is at the top of that list. Truly an archetypal individual, Prime and I have a history of successful collaboration throughout our entire careers in military special operations. Always a pioneer and leader, This theme that has carried on through his leadership-example as an MBA Candidate at the University of Southern California, and his selfless contributions to the non-profit veteran's support sector as the Co-Founder of the Marine Raider Challenge. Whatever Prime puts in his sights, you can always be sure of his intuition, analytical ability, and determination to succeed.”

    —DANIEL SMITH , Former Marine Raider , Strategic Consulting

  • Prime is a natural service leader, a visionary by nature. In his calm compassion he has shaped and changed so many beautiful lives and people! I’m very blessed to know prime the overcomer and know his legacy to unlock human potential and show people their strengths will last forever.

    – Alev Kelter, Team USA Olympic Rugby

  • "Prime hall, has been nothing short of miracle in my growth. This man is kind, loving, motivational yet a hard ass in all the right ways, especially when it comes to speaking the hard truth within coaching. Part of his way of mentorship is guidance through “putting in the work” and consistently showing up for yourself and the team. Thanks to Prime I have gained tools to become a more successful and stable human both in and out of the pool. His style is one of a kind I feel due to his past experiences he has an incomparable outlook. I love this about primes character. I will say his coaching is like gaining a tool box, but it’s empty. And as you work together you gain tool after tool helping you pinpoint your downfalls and how to elaborate on healthy ways to improve. My tool box is full now, and ever growing!!! I truly feel I am the next UFC world champion, using Primes system I know I will get there.

    - Juliana Miller UFC Fighter, The Ultimate Fighter (TUF) Season 30 Champion.

  • Starting out I had a lot of self doubt, a fight with negativity and just plain procrastination lol but now hearing you say that you think I’m ready is not only an honor but also a really big moment for myself. On top of that with all of your advise and coaching and mentorship it really empowered me to get to that next level I was trying to reach. I think there’s a lot of people out there that want to begin the journey of Special Operations but are just stuck, and having a coach, having you as a coach truly just unlocked everything I needed to just go for it. I didn’t know how the idea of coaching was going to go but after every session I left with profound knowledge, confidence, and a new angle of thinking and positivity. And I feel prepared in all ways - physically, mentally, and spiritually. I know that I still have a mountain to climb but because of you I truly feel empowered and capable. It no longer feels like an obstacle or unattainable goal. Now I see it as an opportunity. Thank you so much man! I would immensely recommend this to anyone who’s trying to go for it and I will! 💪

    Mike B. - Special Operations Candidate